Validate
We call our performance measurement programme Validate, because that’s what it generally does. It shows clients that our efforts achieve results. Still, we’re not so arrogant as to think that we achieve perfection every time. Which is why Validate feeds right back into our Discovery process, allowing us to modify and improve our approach to your recruitment activities.
Management Information
A campaign only ends when every facet of every media appearance has been analysed and evaluated for effectiveness. SMRS endeavours to undertake each of the following steps at the end of a campaign’s media run:
Response analysis reports
Response analysis allows us to hone our client’s message and ensure we are selecting the best media.
Expenditure reporting
By showing you where your money is going, we give you the opportunity to budget on a campaign-by-campaign basis, choosing the elements of SMRS service that you feel are most suitable at any given time.
Buying reports
How effectively did the agency buy the media chosen? What was the cost per response? What was the response as a proportion of the total appropriate audience?
Creative evaluation
By researching responses to our creative executions, using both potential candidate and applicant sample groups, we’re able to tailor an organisation’s voice to appeal more effectively to its target audience.
Website evaluation
Was the website easy to find and to navigate? Was it captivating enough for people to click through? How many hits did they make? How many visits? Were they as web literate as you first thought? Did they visit at night or during the day? How often did they visit your site and what did they like best about it? Information gives you the ability to make continual improvements in web design and provision.
Operational performance
A campaign might hire every single person on the client’s ‘wanted’ list within two weeks of the communication going to media. But if the client isn’t happy with the way in which SMRS delivers its service, then it’s still a failure. That’s why we endeavour to review agency performance on a campaign-by-campaign basis, enabling the Performance Director on the account to act on anything that goes awry.