Response analysis
Response analysis allows us to hone our client’s message and ensure we are selecting the best media.
Often regarded as an ‘extra effort’, response analysis requires a team effort by the agency and its clients to gather the data. Although data from a single ad or campaign is important, it is only over a period of time that the real value of gathering it becomes apparent. SMRS will work with you to encourage the collection of data at every useful opportunity, so that we can demonstrate and maximise the added value of our unique approach to campaign planning.