Research & planning
SMRS offers you direct access to some of the most powerful media planning and consumer research tools in the UK. We can call up data on media consumption, competitor activity, consumer mapping and analysis, demographic profiling, advertising trends and salary profiling. Who’s using the web for ‘what?’ and ‘how?’ - we can tell you.
OK – we’re not the only agency with sophisticated research and planning tools. But whilst our competitors keep research locked in their Research Departments, it’s a daily activity for our account handlers, who can bring the lens of research and planning to the biggest or smallest project.
This unique approach to research and planning lies at the heart of our Discovery client solutions programme. It gives us an understanding of precisely how each audience can be reached and persuaded. It gives you maximum impact for your recruitment communications and minimum wastage of your budget.