People
Managing Partners
Richard Lewis Managing Partner
Buzz from work: The outstanding / unique / innovative solution that delivers the result as it also amazes. Or it might be the word profit. Or both.
Favourite ad: Black and Red Sunday Times ad from c.15 years ago, ‘Logica is looking’ – the first real recruitment brand communication. Also the first Orange marketing work / the first Tango marketing work / the original Stella Artois work / Channel 4 urban logo build / The Economist / Oh the list goes on. (And on, and on, and on! – ed.)
Favourite element: Hydrogen – It’s number 1, it’s dangerous, and you’ll find it wherever there’s life.
Toby Windsor Managing Partner
Buzz from work: Finding a solution that works for a client.
Favourite ad: The recruitment ad for The Guardian in Manchester circa 1988 that got me into the industry!
Favourite element: Ununoctium – only discovered in 2006. Despite the facts that it can only exist for a nanosecond and there are no known uses, it proves the boundaries of learning are continually being pushed.
Mark Sinclair Managing Partner
Buzz from work: The fact that the industry is constantly changing and challenging you on so many levels.
Favourite ad: The Guardian’s ‘Skinhead’ advert (‘Because things are not always what they seem’) by BMP. Or The Economist campaign, first launched in 1986 by AMV. It is a very confident client who can stick with an outstanding core idea and continue to keep it fresh for so long. Or Sony’s ‘Balls’ advert for Bravia TV. (Editor’s note: Mark’s answer to this question was too long to fit on one website!).
Favourite element: Platinum. It is very durable and always bright.
London office
Julie Hinds Director
Buzz from work: After some 20 years, I still get a thrill when I see an integrated creative campaign strategy come together. For me, the creative process, and the involvement of everyone, is crucial.
Favourite ad: The Flake ads were usually beautifully shot and the 'Mash get Smash' ad sticks in my mind, but, of late, I like the Sony ads (Bravia) and the funky, hi tech Citroen ad.
Favourite element: Phosphorus P, because it's a catalyst (I like catalysts and high energy) and it reminds me of an experiment to create Luminol when studying A level Chemistry and the endless lunch hours I gave up to achieve this. Gold Au, because it's an aspirational, precious and rich element.
David Fitzgerald Account Manager
Buzz from work: Taking an obvious problem and doing something unexpected to fix it.
Favourite ad: Honda Civic Choir.
Favourite element: Berkelium – utterly useless, possibly invisible metal, but listed on the periodic table - the emperors new clothes of chemistry.
Mark Mcleod Account Manager
Buzz from work: When a client is truly astounded by the results of a successful and innovative campaign. When the hard work pays off.
Favourite ad: Reebok - Terry Tate Office Linebacker series or the Guiness surfers.
Favourite element: Carbon – a bit of a chameleon – Diamonds, pencils and footprints, it covers them all.
Tim BarrettAccount Executive
Buzz from work: Finding a solution that fits perfectly like the last piece of a puzzle.
Favourite ad: Schhh... you know who!
Favourite element: Boracic Lint – technically speaking a compound, but who would have thought it would work its way into cockney rhyming slang?
New Business, Education Marketing and Agency Admin
Christine Hargreaves Associate Director
Buzz from work: My job as a whole. The wide variety of challenges that are thrown at me and having to find a solution before the deadline.
Favourite ad: The Guardian TV ad of many moons ago, where it looked as though two young guys where going to rob a lady who dropped her purse.
Favourite element: Silver - because I like it.
Luis Cupertino New Business Executive
Buzz from work: The thrill of the chase (Not!)
Favourite ad: The Honda Accord ad that starts with the nut rolling and finishes with the car rolling off the platform – very clever and engaging, which very few do. And I also like the Fosters ad where the robot cleaner ends up in bed with the vacuum cleaner - very funny.
Favourite element: I like the element of surprise!
Cathy Younge Agency Administrator
Buzz from work: Happy clients, happy colleagues and endless cups of tea.
Favourite ad: It’s not a specific ad but I wish I’d come up with the “Impossible is Nothing” line for Adidas because I’d probably be loaded by now.
Favourite element: Lead – I’ve not been in a science class for about 15 years but the word “Plumbum” never ceases to make me snigger!
Team Sarah
Sarah Sturgess Director
Buzz from work: When clients say ‘Thank you!’
Favourite ad: The monkey adverts with Johnny Vegas.
Favourite element: Gold, gold, gold, gold, gold.
Naomi Shilton Account Executive
Buzz from work: Finding new and innovative solutions for age old problems and the sense of achievement when they succeed, plus all the positive people I work with!
Favourite ad: Carling 2007/8 – Belong ‘You know who your mates are’.
Favourite element: Einsteinium – it sounds clever.
Mandy Derry Account Director
Buzz from work: All the tea I drink! Or the satisfaction of crossing things off my to do list.
Favourite ad: Fosters Light or the black and white Guinness Ads.
Favourite element: Oxygen!
Lisa Evans Account Director
Buzz from work: When a new challenge comes along.
Favourite ad: Vauxhall ‘C’mon!’ adverts.
Favourite element: Titanium.
Steven Johnson Account Co-ordinator
Buzz from work: Seeing an advert through from conception to end product ... and banter with my colleagues.
Favourite ad: The Bruce Campbell ‘Hungry Like the Wolf” Old spice Advert
Favourite element: Palladium, just because it sounds like it should be in Blackpool!
Leanne HartAccount Manager
Buzz from work: You can't beat the feeling of knowing that you've done a good job and that can come from clients and colleagues.
Favourite ad: The Scoda ad. They made a Scoda from cake, amazing!
Favourite element: Oxygen, we’d be lost without it!
David WalstowAccount Coordinator
Buzz from work: Fast paced, friendly, caffeine fuelled fun!
Favourite ad: It would have to be the Tango ads, the Waterbed and Seal Tonking ones will never be topped. Although the Terry Tate Reebok ones come close!
Favourite element: Titanium - Powerful
Richard GordonAccount Coordinator
Buzz from work: Being part of a lively and relaxed yet hard-working team who are great to bounce ideas and other soft items off. Achieving something for the client is also quite enjoyable.
Favourite ad: The Xbox 360 advert featuring a gun battle in Grand Central Station has to be one of the most entertaining while the Skoda Fabia cake ad is very tasty. I’m also currently very fond of the Carling advert set in space.
Favourite element: Nitrogen. It’s particularly cool in its liquid state.
Team Jayne
Jayne Hughes Group Head
Buzz from work: Working in an environment where there is constant evolution. The media changes so much all the time, and in its turn changes the behaviour of people. Being in an environment which is never stagnant.
Favourite ad: Levi’s advert with Nick Kamen in the launderette. This reminds me of being a teenager, and this is the first advert I remember people actually talking about.
Favourite element: Oxygen – it’s absolutely essential to our existence, but it doesn’t show off or blow its own trumpet in the way that some of these glamorous shiny elements do!!
Angela Reece Account Director
Buzz from work: When you visit a client and they have a really interesting project that they want you to work on.
Favourite ad: Got to be the Diet coke advert with the sexy men!
Favourite element: Gold – because every lady likes to receive jewelry.
Marie Brotherton Account Director
Buzz from work: Getting great results for my clients.
Favourite advert: Sony Bravia TV adverts – the first one with all the balls on the streets & the later one with the paint fireworks.
Favourite element: Mercury – it has a mind of it’s own.
Catriona Hamilton Account Manager
Buzz from work: When I present ideas and creative to the client and they get really excited about them! And then the end product/ad is exactly what they wanted and delivers the results they needed. Satisfaction all round.
Favourite ad: The Florette TV ad for bagged salad – farmers in a muddy field performing an opera about lettuce – not what you’d expect!
Favourite element: Calcium – it’s good for strong bones and lovely white teeth.
Carolyn Moore Account Co-ordinator
Buzz from work: Being crazy busy and still having a giggle with the team: Girls Loud
Favourite ad: Any of the Guiness adverts - genius.
Favourite element: Platinum – precious and understated.
Clare Traynor Account Executive
Buzz from work: Delivering for the client, to deadline, no matter what the pressure.
Favourite ad: VW ad from the 80s in which Paula Hamilton dumps her lover, rips off her pearls, bins her fur coat, but keeps the car ! Fabulous!
Favourite element: Cobalt - I love the colour blue, but apparently cobalt is used to make alloys for jet engines, as well as being an essential part of vitamin B12 – Impressive!
Anna Chan Account Co-ordinator
Buzz from work: Overcoming challenges, providing solutions to clients and having plenty of office banter!
Favourite ad: £18m Chanel No5 ad with Nicole Kidman.
Favourite element: Helium - I’m a child at heart and love the chipmunk voices made from it!
Gareth Martin Account Manager
Buzz from work: The fact that the challenge is constantly changing, and the wealth of really varied media and platforms we now have available to ensure we reach the best candidate, at the most suitable time, in the nicest possible way, perhaps when they’re not even looking.
Favourite ad: The All Blacks advert by Adidas “The legacy is greater than any opposition”, Pretty much anything by Nike (especially Rugby around London and Brazil at the airport), Guinness (especially the 119 seconds adverts), or Budweiser (remember the one with John Lee Hooker). Historically; the L’egotist advert, the Diet Coke advert (with Tapau in it) and the Carling Black Label advert (with the Commando Squirrel) from the 1980’s.
Favourite element: Nickel – Resilient, durable but a not without it’s shiny qualities.
Sharon Vernon Account Executive
Buzz from work: I love leaving work at the end of the day/week feeling like I have really achieved something.
Favourite ad: I can’t help but love the Diet Coke break ads!
Favourite element: Carbon as it is what diamonds are made of!
Team Kerry
Kerry Cope Group Head
Buzz from work: The constant pressure, that intense moment when you think you won’t achieve what you need to get done in the time available, and then achieving it
Favourite ad: ‘If Carlsberg did flatmates’ more because of the Space tune in the background than because it makes me want a Carlsberg.
Favourite element: Kr Krypton – Smallville fan. (Sorry!)
Jonathan Kirk Account Director
Buzz from work: Getting the right result for my clients – this is the aim for every piece of work we do, so when this aim is achieved I’m happy.
Favourite ad: Nike 48 sheet, ‘1966 was a great year for English football. Eric Cantona was born’.
Favourite element: Carbon. It makes the world a warmer place to live. Ahhhh (Jon, is this ironic? – ed.)
Alex Weightman Account Manager
Buzz from work: The relationships we have with both clients and media, you just wouldn’t get that anywhere else.
Favourite ad: French Connection TV campaign - ‘don’t make us say it’ shown across the screen in their simple font, and that’s all they had to say – fantastic!
Favourite element: Helium – childish, I know
Phillip Stanley Account Executive
Buzz from work: Finding the best possible solution for a client.
Favourite ad: Bravia’s multi-coloured ‘bouncy balls’ ad down a San Francisco street. A visual feast.
Favourite element: Praseodymium – Why? It’s all in the name.
Emma CrottyAccount Co-ordinator
Studio
Stephen Clarke Creative Director
Buzz from work: Problem solving problems that can’t be solved.
Favourite ad: Armadillo and Dime Bar Warehouse, Baby Armadillos and Dime Bars, anything featuring armadillos, really. ‘Armadillo!’
Favourite element: Einsteinium. It knows. It knows.
Paul Wojtas Art Director
Buzz from work: Creating fresh and creative solutions, what ever the brief.
Favourite ad: Any Guinness advertising.
Favourite element: Helium, it always gets a laugh.
Kevin Fairclough Art Worker
Buzz from work: The 'no amends' ad that's good to go. The stock photo that needs no retouching. The client with a budget for photography. And that 'great to be back at work' Monday feeling (yeah, right). Any job that really does only take 10 minutes!
Favourite ad: Guinness – ‘Swimmer’ or ‘Pyramid’.
Favourite element: Why do women always want gold and silver - so common. Whereas Protactinium, now there's an element - rare, expensive and natural, highly toxic, radioactive and requires special handling!
Martin Robinson Creative Services Manager
Buzz from work: Working in a challenging, creative environment.
Favourite ad: Got to be any of the PG Tips chimp ads.
Favourite element: Copper... love the changing colours as it ages.
Fraser Wanless Copy Writer
Buzz from work: Realising that a good idea is, in fact, a great idea.
Favourite ad: Guardian - running skinhead prevents fatal accident.
Favourite element: Iron - the fuel of revolutions.
Nick Mitchell Copy Writer
Buzz from work: Truth telling. Putting information about our clients out there in a way that appeals to exactly the right candidates, filtering out those who don’t suit the roles on offer, giving people the chance to get the job they always wanted. And doing it in a way that no one else is.
Favourite ad: Police recruitment ad featuring a skinhead spitting at police officer with the headline: Could you turn the other cheek? This image either inspires rage or understanding. The headline suggests that the latter is required. A unique, hard-hitting example of truth telling in pursuit of a more highly filtered candidate.
Favourite element: Hydrogen because it’s the simplest element, having only one proton, yet it constitutes 75% of the earth’s elemental mass. Far! Out!
Mark Taylor Designer
Buzz from work: Working with all these wonderful people.
Favourite ad: Sony Bravia ads, The bouncy balls in San Francisco, wouldn't you just love to actually do that!
Favourite element: Hydrogen and Oxygen, with a tad of sodium and a North Atlantic 800mb low pressure, oh and Westerly facing beach... sorry I'm digressing.
Daniel Reid Mac Operator
Buzz from work: Pub lunch on a friday with studio.
Favourite ad: John west salmon advert where man fights with a kung fu bear. It's a classic.
Favourite element: Ununnilium, found the same year I was born 1988.
Philip Wright Interactive Content Manager
Buzz from work: Taking pride in being able to design something that works on a number of levels: informationally, semantically, syntactically and graphically and knowing that some of the things I’m proudest of no one but me knows (or cares) about.
Favourite ad: The Guinness Surfers; beautiful, powerful visuals and a slab-like soundtrack from Leftfield.
Favourite element: Arsenic - because, like a ninja, it can kill with barely a sign. Just the faint scent of almonds... not so sure whether ninjas eat almonds, probably not. I obviously need to spend more time at ninja school.
Elisabeth Mancini Web Designer
Buzz from work: Getting paid for something that I enjoy doing (that is, a good 99% of the time).
Favourite ad: The Orange goldfish ad, a brilliant combination of imagery and music of a goldfish reunited with his fishy friends.
Favourite element: Neon, I like vivid lights and colours.
Graham Smith Web Developer
Buzz from work: Coffee in the morning.
Favourite ad: PC versus Mac adverts.
Favourite element: Appleonium... much better than Windownium.