Employer branding
“We don’t have an Employer Brand.” “Our brand is pictures of people with a consistent headline formula.” “We think that ‘reputation’ is more relevant to recruitment than ‘branding’.” “We like to change our recruitment brand to keep our advertising fresh.” “It’s all about our corporate personality.”
If you’re confused by the many and differing views of Employer Branding, don’t be put off! SMRS can help you to understand the role of the Employer Brand in recruitment, at a level appropriate to your business. In particular, we can help you with the practical questions. How do we measure it? How do we manage it? How do we communicate it? How do we enhance it? And in some cases, how do we create it?