Candidate Relationship Management
When new clients ask us to assess their recruitment communications, the main area of weakness is most often the period between first application and final acceptance.
Budgets are naturally focused on advertising. CRM activities come second.
An enquiry is not a confirmed application, and an application is not a confirmed candidate, and a candidate is not necessarily going to be either an interviewee or an acceptance.
CRM cuts out the wastage that eats into your time and drains your recruitment budget. It turns enquiries into acceptances. It enables candidates to imagine themselves as part of your organisation, to understand that you see things from their point of view. It gives them a positive impression that you hope they’ll keep with them throughout their time with you.
SMRS can provide you with a complete CRM strategy and a full range of printed and digital CRM materials, from pocket folders and DVDs to a website that welcomes enquirers into your organisation, enabling them to see what it is really like.
At every stage, we can remind applicants of the reasons for choosing you.