Thomas Cook
Unsurprisingly, there is no shortage of people who fancy working abroad or enjoying the benefits of joining a travel company. The issue for Thomas Cook is how to attract the best candidates when there is little to differentiate the rewards on offer from those of rival operators.
The Overseas Campaign we devised for Thomas Cook focuses on the key qualities needed by Thomas Cook people, while making maximum use of the brand name. Although it is only the first step in a recruitment programme designed around matching candidates to Thomas Cook competencies, the overseas campaign has proven highly effective in recruiting the 500 Reps, Entertainers and childcare professionals and office staff required to make a Thomas Cook holiday season take off.