Kerry Foods
View Kerry Foods case study pdf
Kerry foods is a major producer of bacon and sausages. When their staff suggested to them that they should introduce a scheme to recognize individual achievement, they called in SMRS.
We came up with the OBE (Outstandingly Big Effort) awards.
We designed a number of pre-launch materials to get staff at the site intrigued – including wall and ceiling posters that changed daily to build up suspense. There were also table talkers and serviettes in the canteen carrying silhouettes of the scheme’s promotional characters - Ronnie Rasher and Sammy Sausage!
The launch involved Ronnie and Sammy touring the factory floor and offices, accompanied by HR staff who handed out leaflets about the OBE scheme. Staff can now nominate each other using the OBE nomination form, after which a committee decides on the winner each month.
Winners receive an OBE badge, a certificate and a cash prize in the form of an outsize cheque. Annual OBE winners will be presented with their award and an extra cash prize at the staff Christmas party. Continuation materials include table life size cut outs of Sammy and Ronnie.