Campaign planning
From press to posters, from wobblers to the web, from stands to sandwich bags, we have successfully used just about every form of media that has been invented. But we haven’t used them for the sake of adding to the list. We simply choose the media that hard data tells us is most appropriate.
To us, there are no obvious media choices. We interrogate every media selection to establish its suitability against likely alternatives. To do so, we commonly use research tools that other agencies reserve for planning major campaigns or for paid research projects. We have desktop access to a range of tools, including:
- TGI (Target Group Index)
- Youth TGI
- NRS (National Readership Survey)
- Forrester (internet market information)
- Enhance Media (On-line website market analysis)
- AC Nielsen (full Multimedia and Classified access)
- Bradnet
- Mediatel
You can be assured that your budget will be focused on the best media for the job. And over time, we can refine that choice by evaluating the response that we generate for you.