Staffordshire University
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Staffordshire had a very successful marketing campaign based around the line ‘how do you see the world?’ and their ‘create the difference’ branding. But they needed a fresh approach and presentation of their offer, and called in SMRS, a long-standing partner on the planning and media buying front.
A strong brief enabled us to distil the promotional messages to get at the essence of the brand with the new ‘take it as red’ campaign – stark, minimalist, powerful and instantly recognisable.