Aston Business School
View Aston Business School case study pdf
Our education specialists researched the perceptions and attitudes of prospective MBA students to Aston Business School, identifying and accessing a tightly defined audience for both qualitative and quantitative work.
The outcomes were fed into an ongoing project to review the Business School’s positioning and launch a new communications strategy that enabled a dramatic increase in MBA numbers.
You can see here some of the materials that doubled full time MBA numbers in a declining market.