Campaign evaluation
Campaign evaluation analyses the effectiveness of every aspect of a campaign, asking whether there is anything to be learned for the future. The performance of the media chosen, the value of the agency’s media buying, the cost per response and cost per hire are all detailed.
Evaluation of web activity can be built into your every stage of the advertising process. What click-through did you achieve from your web advertising, how many hits did your website register, how many visits, who was looking, which parts of the site were visited most and what proportion of visitors registered or requested information? – All of these questions are simply answered.