Brand development
“Our brand is pictures of people with a consistent headline formula.” “We think that ‘reputation’ is more relevant to education than ‘branding’.” “Our brand is in the brand manual.” “It’s something we try to live!” “We don’t have a proposition.” “We like to change our brand to keep our advertising fresh.” “It’s all about our corporate values.”
If you’re confused by the many and differing views of Education Branding, don’t be put off! SMRS can help you to understand the role of the Brand in education, at a level that suits your objectives. In particular, we can help you with the practical questions. How do we move it forward? How do we measure it? How do we manage it? How do we communicate it? And in some cases, how do we create it?